In the music world, all publicity is good publicity. But you know that some forms of publicity work better than others.
If you’re serious about getting real exposure, forget the fleeting, scripted moments of traditional media interviews. Getting featured on podcasts can give you deeper fan engagement, more streaming traction, and better monetization opportunities than radio or TV spots ever could.
Here’s why podcasts should be a core part of your PR strategy.
1. Longer, Deeper Conversations Mean Real Connection
Traditional media interviews are often short, rushed, and filled with soundbites that don’t allow for true storytelling. Podcasts, on the other hand, let you take your time—giving you 30 minutes to an hour to really share your journey, your music, and your message. This means fans get to connect with you on a personal level, leading to deeper engagement and long-term loyalty.
2. Targeted Audiences That Actually Care
TV and radio interviews are broad-reaching but often unfocused. A morning show might get you in front of thousands, but how many of them are actually interested in your music? Podcasts cater to niche audiences, meaning when you guest on a show, you’re speaking directly to people who already love your genre, your message, or your industry. This translates to more followers, more streams, and more paying fans.
3. Authenticity Wins—And Podcasts Allow It
Listeners love podcasts because they feel real. There’s no corporate script, no rushed back-and-forth—just genuine conversations. This authenticity makes it easier for listeners to trust you, support you, and ultimately, invest in your music through streams, merch, and concert tickets.
4. Direct Call-to-Action for Immediate Results
Unlike traditional media, where you might get a mention at best, podcasts give you time to plug your latest single, album, or tour in a natural way. Plus, podcast listeners are known to take action—whether it’s following an artist, streaming a song, or buying a ticket. A simple shoutout to your Spotify or website can turn into real revenue.
Having Known These, How Do You Get Started with Podcast Features?
The first thing to do is find podcasts that align with your genre and audience. Research music podcasts, culture podcasts, or niche shows that match your vibe.
Afterwards, pitch yourself with a compelling story. Podcast hosts love guests who bring unique perspectives, not just another artist with a new song. Share your journey, your struggles, or your creative process.
After you’ve won a spot on a good podcast, make sure you’re real and engaging with the conversation. Unlike TV or radio, podcasts thrive on authenticity. Be yourself, tell stories, and connect with the host like you would with a friend.
And lastly, promote the episode. When the episode drops, share it everywhere—your social media, newsletter, website—so more fans (and potential fans) can tune in.
If you’re serious about growing your audience, increasing streams, and making more money from your music, podcasts are a must. Once you’re able to get on the right shows to tell your story, you are on the road to a swelling fanbase that may never be possible with traditional media.
