Your manager has to be Someone who’s not just collecting a percentage, but actually sees where you’re going and is ready to build that future with you.
We’ve seen it all: managers who build careers, and managers who kill them. If you’re going to survive this game (and not just survive, but actually grow), you need someone in your corner who’s not just moving with you but moving for you.
So, how do you know your manager is actually about you?
Let’s talk about it.
1. They’re Not Just Chasing Gigs But Building a Legacy
If your manager is only focused on getting you shows next weekend or viral TikToks, that’s not a manager, that’s a hustler.
A real one is thinking long-term: what kind of artist you want to be, where your music should live, how to position you globally. They’re not panicking about what’s trending today; they’re planning for where you’ll be five years from now.
2. They Have Vision that’s Beyond the Hype
You need someone who sees the big picture. Not someone who gets excited over every random opportunity but someone who filters things through a bigger plan.
They understand your sound, your audience, and how to carve your lane—not throw you in every lane.
They’re not just trying to “manage” you. They’re building you.
3. They Move Smart, Not Emotional
This industry will test your patience. Sometimes you’ll want to jump on anything that looks like a break, but your manager shouldn’t move based on panic, ego, or desperation.
They should know how to say no, when to wait, when to negotiate, and how to protect your image and value. Strategy over vibes, always.
4. They Actually Know the Game (And Keep Learning It)
Passion is nice, but if your manager doesn’t understand royalties, distribution (shout-out to us at Highvibes), branding, or basic music law, you’re in trouble.
A manager who’s serious about your growth stays in learning mode. The industry is changing fast, and they need to stay two steps ahead.
5. They’re Building Systems, Not Just Moments
Anybody can ride a wave. Few can build a machine.
Your manager should help set up actual systems such as marketing plans, release strategies, fanbase growth, content calendars, tour prep. Hype fades, but structure keeps you alive when the buzz goes quiet.
6. They Tell You the Truth, Even When It Stings
If your manager is always telling you what you want to hear, you’re not growing.
A real one gives honest feedback, challenges you, and keeps you grounded. Not to break you down, but to build you up. You don’t need a hype man. You need a partner who gives a damn about your journey.
Are They Helping You Build, or Just Helping You Move?
You don’t just want someone who keeps the train moving. You want someone who knows where the train is headed and is laying down tracks with you.
Pick people who match your hunger, get the vision, show up with strategy and stay when the clout is gone.
