So, you’ve cracked the code. You know how to pitch your tracks, and maybe you’ve even landed on a playlist or two.
Congrats!
BUT…
Getting on a playlist is only a foot in the door.
But how do you maximize this open door and milk it to become a superstar?
Let’s get to the winning steps:
# 1. Make Some Noise About It
As the streams roll in, shout about it from the rooftops! Social media is your best friend here. Let your fans know that you’ve hit a milestone. Prove it with screenshots of your track on the playlist.
You can even post stories or go live, sharing the behind-the-scenes excitement with your followers.
And don’t forget to tag the playlist curators and the platform itself. That way you’re showing appreciation, and it may even get you noticed for future placements.
#2. Engage with Your New Fans
Once your track starts racking up the streams, people are going to notice you—and of course, reach out. That may be through comments, DMs, or direct mentions
So, engaging with your new fans is a must. Respond to comments on your posts and direct messages on your platforms. Thank your new listeners for discovering you through the playlist.
Aside from the relationship you’re building with your growing fanbase, the engagement also tells streaming platforms that your music is resonating. More engagement means more visibility, and that could lead to even more playlist placements.
#3. Dig Into Your Data
Data is your secret weapon. With platforms like Spotify for Artists, Apple Music for Artists, and others, you’ll be amazed at how much streaming insights you can access.
Check who your listeners are, and where they’re from. Are you getting a lot of love from a specific region? Is there a particular demographic driving your streams?
Use this data to inform your next move. Maybe you discover that your music is hitting it off with a particular audience or in a certain market. Great! Now, you can tailor your next steps accordingly.
This may just mean you have growth potentials in that market. So what do you do? Consider releasing more content in that style or collaborating with artists from that region.
#4. Keep the Momentum Rolling
Playlist placement isn’t a magic wand, but it’s a good start to build on. After your song is featured, you have to keep the momentum going. You don’t want to be a one-hit wonder.
So what do you do?
Continue to reach out to curators, engage with your fans, and keep your social media game strong. Each time you land another placement or get more engagement, you’re building a larger audience and increasing your chances of getting noticed by bigger players in the industry.
So, remember, getting on a playlist is just the beginning. Your real goal is to turn that momentum into a loyal fanbase who’s with you every step of the way. Try out these steps, and see what a game-changer it can be on your road to stardom.
