In a previous post about how to land sync deals and get paid for your music, we talked about steps to take to achieve it. The first step we mentioned is that you ensure your song is sync-worthy.
But what are the factors that determine the sync-worthiness of your song?
You can have the best metadata (which matters too, as it makes your music discoverable). It’s cool to have a great track too.
But beyond these, you must learn to craft music that fits perfectly with visuals and tells a story beyond the lyrics.
So, what exactly does it take to make your song stand out in the world of sync?
This article takes you through 4 must-have qualities that you can’t ignore.
Shall we?
#1. Emotional Impact
Make Them Feel Something.
Everyone loves catchy tunes, but beyond that, music supervisors hunt for songs that evoke emotion. beyond that. When a song plays during a pivotal scene, it has to amplify the mood. This may be a heart-wrenching breakup or a triumphant victory.
Ask yourself: Does your song make listeners feel something? Joy, nostalgia, tension, or sadness? The more your music resonates emotionally, the more likely it is to be picked for a sync.
#2. Universal Theme
It is important that your song speaks human. Personal stories make great songs, but sync licensing thrives on universal themes. Consider ideas that everyone can relate to, regardless of their background. It may be love, freedom, perseverance, self-discovery.
When your lyrics touch on concepts that are broad and inclusive, your song becomes adaptable to different scenes, settings, and stories. So, even if your track comes from a personal experience, find a way to express it so anyone can see themselves in it.
#3. Instrumental Versions.
Options work great. You should always have an instrumental version of your song ready. Why? Because sometimes, the lyrics can clash with the dialogue or voiceover in a scene. Music supervisors love flexibility, and having instrumental options makes your track more appealing.
So, consider creating multiple versions, including full instrumental, a stripped down acoustic version, or even a shorter “sting” version for quick transitions.
Having more options makes it easier for your music to fit into different projects.
#4. Originality:
The sync world is competitive. You have to Stand Out from the Crowd
This means your song has to be unique in order to grab attention. There are many ways to achieve originality: a distinctive vocal tone, or an innovative production style, originality is key.
But, an interesting twist…
Yes, you want to stand out, but you still need to fit the vibe of the project. It’s a delicate balance between being fresh and relatable. So, while you (and don’t be afraid to) experiment, keep in mind the kinds of projects you’re aiming for.
The ultimate sync success recipe is to write good music and be strategic about it. Observe the rules above and be on your way to hearing yourself on films, TV shows and beyond.
