You’ve spent months, maybe even years, crafting the perfect track. Now, it’s time to hit play on your big release.
One little (actually, big) problem though: if you don’t market properly, all that hard work might not reach the ears it deserves.
In today’s world, marketing isn’t optional. It’s the difference between being a bedroom artist and a breakthrough artist.
We’re here to make sure you don’t just drop your music into the void and pray.
Let’s take you through a street-smart approach to your release with this checklist. Follow it, and you’ll give your music the best chance at success.
1. Set Your Release Date and Work Backwards
The first thing you need to do is pick your release date. Then, work backward from that day to make sure you’re ready for the big moment.
We recommend that you aim for at least 4-6 weeks of planning before your release. Trust us—it takes that long to make a serious impact.
2. Get Visual: Create Stunning Promo Content
Seriously, you need to stop relying on just your song and cover art. Content is KING in music marketing. Think about all the content you can create to build hype:
- Music videos (even a teaser clip or behind-the-scenes)
- Instagram/TikTok reels (short, catchy clips)
- Artwork (use it for your profile pictures, banners, etc.)
- Video snippets for your story or feed
Don’t forget that your content must align with your brand. Keep is authentic, no matter the tone: moody, vibrant, or raw.
3. Build Your Email List
You probably have a social media following, but do you have an email list? If not, start building one now.
Email is still one of the most powerful ways to directly connect with your fans.
- Offer exclusive content (early access to your music, special offers)
- Create a sense of urgency (limited edition merch, special discounts)
Use a service like Mailchimp to automate emails and make the process smooth.
4. Submit to Playlists
Playlists are the holy grail for getting your music heard. It’s one way to make sure your song gets in front of the right listeners.
When sending a pitch, personalize it. Tell the curators why your song fits their playlist vibe.
5. Use Social Media to Build Buzz
This one’s a no-brainer, right? But it’s about more than just posting. You need to engage.
- Tease your release early with countdowns and sneak peeks
- Go live before your release (chat with your fans, share stories)
- Use hashtags strategically—research trending ones in your genre
- Partner with influencers who can help promote your music
Consistency is key. Be active daily in the lead-up to your release.
6. Press Coverage & Media Outreach
If you’re not getting press, you’re missing out. Journalists and bloggers can help you break into new markets and get you noticed by fans outside your current circle.
Write a killer press release—one that is short and punchy. And pitch it to the right people
Also send your song to local blogs, podcasts, and music reviewers. Don’t forget to use platforms like SubmitHub or Groover to send your track to media outlets
Try this for more impact: Research who’s covering artists in your genre. Make sure your pitch is personalized to their audience.
7. Paid Advertising (When You’re Ready)
Once you’ve built your organic buzz, it’s time to take it to the next level with paid ads.
Use Instagram and Facebook ads to target your ideal audience.
Try YouTube ads to push your music videos to fans who might not know you yet.
You can start with a small budget and test different ads. Don’t spend big until you know what works.
8. Post-Release Strategy: Keep the Momentum Going
Your release doesn’t end once your song is out. Keep the hype alive.
- Drop remixes, acoustic versions, or live sessions
- Continue with social media engagement, running contests, and giveaways
- Keep submitting your music to playlists and press outlets
Pro tip: Look for opportunities to feature your release in cross-promotions with other artists or brands.
Marketing Means Shaping a Story
You’ve got to get your fans invested in your journey. This is why following this checklist and staying consistent will pay off. Also, remember to stay true to yourself.
