We’ve talked about how much impact the Live Events feature on Spotify for Artists can make in your concert and touring.
But your concert can get even bigger if you’re able to successfully pull off the fear of missing out (FOMO). Think about it: you now have real-time data to build hype, generate urgency, and make your concerts feel like an exclusive, must-attend event.
So what’s stopping you?
Here’s how you can use data-driven FOMO tactics to pack your shows.
1. Create Pre-Sale Urgency with Real-Time Insights
Because the Live Events feature shows how many fans are discovering and saving your concert, you can use that urgency to push pre-sales.
Imagine what can happen if you announce that a limited number of pre-sale tickets are available for early buyers. To make this even better, use real numbers. For example, say “500 fans in Lagos have saved this event. Secure your spot now before it sells out!”
Then make it even more explosive with exclusive bonus (e.g., a signed poster, early access to merch) for those who buy early.
2. Make Fans Feel Like VIPs with Exclusive Experiences
FOMO is strongest when fans feel they’re missing out on something special. Intensify this feeling VIP offers.
Start by identifying cities where event saves are skyrocketing and offer exclusive VIP upgrades (meet-and-greets, early access, soundchecks). Then create “Fan Club-Only” sections or special tickets for those who engage most with your music on Spotify. Having done these, promote these limited experiences with countdowns and scarcity messaging (“Only 50 VIP spots available—first come, first served!”).
3. Turn High Discovery Rates into Social Proof
Fans trust other fans. When they see people talking about an event, they don’t want to miss out. Use Spotify’s event discovery data to fuel this momentum.
If your show is trending in a certain city, highlight it: “Thousands of fans in Accra are getting their tickets. Don’t miss out!” Prove it with screenshots of event saves and Spotify’s Live Event data in your social media promotions.
Also, encourage fans who saved your event to share it in their stories for a chance to win free tickets or backstage access.
4. Use Last-Minute FOMO to Push Final Ticket Sales
Even after ticket sales have started, use Spotify’s daily engagement data to keep the hype alive and trigger last-minute buyers.
Send reminders like: “Only 48 hours left to grab tickets before prices go up!” Show live updates: “We just crossed 2,000 ticket sales in Nairobi—act fast before it’s sold out!” Release a final batch of ‘limited tickets’ to make fans rush to buy.
When fans feel like they’re missing out, they act fast. Use this insight, build FOMO, and turn your next concert into a sold-out event.
