Spotify just added a new feature called “Live Events”, and it may just be the game changer you need as an independent artist.
It is included within the Merch and Events tab to give you real-time insights into where your biggest fans are and how they engage with your shows.
This means you can stop relying on luck and start using hard data to plan the most successful concert of your career.
So how do you maximize this new feature as part of your concert planning tools? That’s what we’re uncovering in this article, so follow us:
Step 1: Find Your Most Engaged Fanbase
Not every city where your music is streamed is a city where you’ll sell tickets. But Spotify for Artists’ Live Events feature shows how many times your concerts are discovered and saved. With that, you get to know exactly where people are excited about seeing you live.
How do you go about this?
First, check where your shows are being saved the most. These are your strongest tour locations.
Then Identify cities where your shows are discovered often but not saved. This indicates the places may need extra promotion.
AFter that, compare data across different regions to prioritize high-demand cities over the ones where interest is low.
Step 2: Choose the Perfect Venue Size
Nothing kills momentum like booking a venue too big or too small. With Spotify’s real-time fan engagement data, you can match the venue size to the actual demand for your show.
You need to take note of certain stats in order and act accordingly: If a city has a high number of saves, consider a larger venue. If engagement is moderate but growing, start with an intimate venue and scale up later. Use historical data from past shows to spot trends and make better decisions.
Step 3: Pick the Best Tour Dates for Maximum Turnout
Since the Live Events feature lets you track daily data on fan interactions with your concerts, you can pinpoint the best windows to schedule your tour.
One way to maximize this capability is to spot spikes in event saves as they indicate the best times to play. Ensure you avoid oversaturated periods; check when similar artists are performing in the same city. Then use the insights to schedule concerts when fans are most active and likely to buy tickets.
Step 4: Maximize Ticket Sales with Targeted Promotion
Once you’ve locked in your tour stops, venue sizes, and dates, it’s time to turn engagement into ticket sales.
Run geo-targeted ads in cities with high event discovery rates. Switch things up by offering pre-sale access or exclusive perks to fans who saved your event. Use email and social media campaigns to remind fans of upcoming shows in their area.
The Guesswork Days are Over
For the first time, independent artists have access to the kind of touring insights major labels have used for years. With the Live Events feature, you can plan smarter, book with confidence, and sell more tickets.
Now you can stop guessing and start selling out. Open your Spotify for Artists dashboard, check your Live Events tab, and start a fresh concert planning journey.
