A music video starts with more than a location and a camera. A useful brief helps the artist, director and crew agree on what the video should communicate and what can realistically be made with the available time and resources.
Describe the idea in plain language
Write one paragraph about the feeling or story behind the video. Then add a few visual references and explain what you like about each one: the lighting, camera movement, colour, performance style or pacing. A reference is a conversation starter, not permission to copy someone else’s work.
Separate the essentials from the nice-to-haves
List the non-negotiables: the artist’s appearance, key locations, collaborators, wardrobe requirements or story moments. Then list optional ideas that can be removed if the schedule changes. This helps the team protect the core concept without pretending every idea can fit.
Agree on deliverables
Specify the main video format, expected duration, number of revisions, delivery date and any short edits needed for social platforms. Confirm whether subtitles, alternate aspect ratios, behind-the-scenes footage or thumbnail images are included. Put the agreement in writing so everyone has the same expectations.
Plan permissions and logistics
Confirm permission for the location, props, artwork, logos and people appearing on camera. Check travel, call times, meals, power, weather backup and who can approve changes on set. If a scene involves a crowd or a private location, ask what permissions are needed before filming.
Protect the post-production schedule
Choose one person to collect feedback from the artist’s team. Send time-coded notes rather than scattered messages. Agree on a reasonable review window and a clear final delivery date. Keep original footage and project files organised according to the production agreement.
A strong video is not measured by the number of locations or expensive props. It is measured by whether the images fit the music and whether the team can finish the work clearly, safely and on schedule.
