Month: April 2025

Managing Expectations in a Hype-Driven Industry

These days, hype seems louder than actual talent. Taking a stroll through social media, it’s like everyone is blowing up…

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Why Your First 500 Streams Matter More Than Your First Million Dollars

When Burna Boy first started out, he didn’t have millions of streams. What he had was a small tribe that…

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Why African Producers Should Brand Themselves Like Artists Too

Producers are often the heroes behind hit records, but they frequently miss out on visibility and recognition. As they diligently…

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5 Tech Tools You Shouldn’t Sleep on in 2025

Staying ahead of the curve is no longer a choice for you as an artist. This is why having the…

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Music Contracts 101: What Every Artist Should Look Out For

If you think signing a contract means you’ve made it… hold up. That same contract could be the reason you’re…

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3 Signs You’re Burning Out as an Artist (And What to Do)

Every artist has felt it at one point or another—the creative spark fading, the pressure building, and the exhaustion setting…

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No Time, No Budget? Here’s How to Create Content That Works

If you’re like most artists, creating content must feel like a luxury you just don’t have time for. For this…

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Before They Rip You Off, Understand These Two Music Rights

If you’re making music and don’t know the difference between publishing rights and master rights, you’re probably getting played already.…

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Rebranding as An Artist: How To Do It Right

So you’re thinking about rebranding. Maybe your old image isn’t working anymore, or you’ve outgrown it. Perhaps you’re just ready for…

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The Ultimate Marketing checklist for Your Next Release

You’ve spent months, maybe even years, crafting the perfect track. Now, it’s time to hit play on your big release. One little…

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